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blog keyphrase rich domain strategy vs brand do you buy a domain name which includes your keywords as a strategy to rank high for that keyphrase in search engines? the following video featuring matt cutts sheds some light on the question answering “how would you explain ‘the power of keyword domains’ to someone looking to take a decision of what kind of domain to go for? ” the main point we can take from this video is that the domain name you choose doesnt necessarily need to contain the keywords you wish to rank high for in search engines. just look at examples like techcrunch, facebook and wired to know this is correct. but having said that, you will see examples all over the web which back up the keyphrase domain ranking theory. here are just a few examples we spotted today: cheap flights cheapflights.com rank 1st in google.co.uk bar stools barstools.co.uk rank 1st in google.co.uk leather sofas leathersofasonline.co.uk rank 1st in google.co.uk sports cars rsportscars.com rank 1st in google.co.uk day cream daycream.net rank 1st in google.co.uk search engine optimisation another rather appropriate example is to search google uk for search engine optimisation and look the top 2 results after the wikipedia entry! there are of course many examples where keyphrase domains dont rank high for a given keyphrase and often these are found in very competitive niches such as insurance, finance and travel. for example search for car insurance in google uk and not one result in the top 10 has car insurance in the main domain - but many of them have car insurance within the path for example www.moneysupermarket.com/ car - insurance / . lots of the examples you see still invest heavily in building their brands as well. matt cutts says that google’s algorithm has been adjusted to remove the weight given to favour keyphrase match domains (see from 2 mins 22 secs in the above video) but we are clearly seeing websites ranking high in google with keyphrase domains. lets look at the main ranking factor for search engines which still to this day is links and which is why link building is still as important as ever. the very nature of a keyphrase rich domain name means that sites linking to them will more often than not use the domain name as the link text so straight away with little effort they will gain anchor rich text links. so you could say that those with keyphrase match domains have a head start over its competitors who dont have a keyphrase match domain and those with domains that dont contain keyphrases require more effort in their seo and link building campaigns, especially those in competitive niches. the strategy for keyword rich domains works far more successfully in less competitive markets which arent dominated by brand advertisers. in fact, if you look at the actual top websites on the web youll see that practically none uses keyphrase rich domains. keyphrase rich domains are still evidently very powerful in rankings but search engines are constantly looking at other ranking factors such as site speed, social signals, usability, outgoing links, branding etc. for years, exact match domains for example seo.com for the query seo have been the best bet to rank quickly and stay on top. however, if what matt cutts says is true in the above video and weve no reason to believe otherwise, the domain match keyphrase is no longer as important as it used to be. branding is getting more and more important and even an exact match generic keyword domain is no guarantee of ranking these days. from a fundamental business angle, the flaw with keyphrase rich domains is that they cause problems with consumer recall of the brand identity and therefore once the business reaches a certain size, they actually become negative: 1. from a trademark perspective they are potentially difficult to protect. 2. its harder for consumers to distinguish between the site names if every-ones looks the same. 3. the business becomes pigeon holed by its name so has less flexibility about which markets it can target. focusing on brand and brand mentions socially + other ranking factors is far more likely to result in higher rankings in more competitive niches than the purchase of a keyphrase domain name which you probably cant afford anyway. for websites in less competitive niches, using a keyphrase rich domain strategy should pay dividends but if you are a business with a brand, forget the keyphrase rich domain strategy and invest the money into building your brand. conclusion so the question "do you buy a domain name for your website that includes your keywords as a strategy to rank high for that keyphrase in search engines?" the answer would be a hesitant yes but only if you can buy an exact match keyphrase domain, youre not in a competitive niche and want to stay in that niche. afterall, its virtually impossible to buy a keyphrase match domain name for a competitive search term unless you want to shed out serious money. however if you want broader on and offlineappeal and want to target a lot of marketsthink of a brand lead approach. posted at 01:58 pm in other stuff , search engine optimisation | permalink | comments (26) | trackback (0) friday, 12 august 2011 win £100 one4all gift card - seo agency fantasy football league - enter today! win £100 one4all gift card in the seo agency fantasy football league 2011/12 season. this is the third year we've been running this fantasy football league - anyone working in seo can enter. posted at 11:05 am in games , other stuff , sports | permalink | comments (31) | trackback (0) tuesday, 01 february 2011 hiybbprqag - has bing been copying google's search results? has bing been copying google in order to improve their search engine results? according to danny sullivan the google engineers think so and set up a honeypot to test their theory. read more: http://searchengineland.com/google-bing-is-cheating-copying-our-search-results-62914 hiybbprqag one of the honeypot phrases... posted at 02:13 pm in rumors and speculation , search engine marketing , search engine optimisation | permalink | comments (54) | trackback (0) friday, 12 november 2010 example of site speed increasing crawled pages by google just a quick post with a screenshot of a client's webmaster tools who implemented a new server that sped his site up significatnly - and the result on google's crawl rate according to google webmaster tools. this mirrors similar results... posted at 11:05 am in search engine optimisation | permalink | comments (122) | trackback (0) next posts subscribe to this blog's feed recent posts win £100 one4all gift card - seo agency fantasy football league - enter today! hiybbprqag - has bing been copying google's search results? example of site speed increasing crawled pages by google seo agency world cup fantasy football winner how will micro-payments change search? organic click through rate - brand vs intent vs research keyphrases seo world cup fantasy football league - win a geoff hurst signed shirt worth £220 google's 'search stories' launch of 2010 search marketing survey at tfm&a; categories analytics current affairs enterprise search film games meta search other stuff pay per click rumors and speculation search engine marketing search engine marketing videos search engine optimisation sports web 2.0 web/tech weblogs archives november 2011 august 2011 february 2011 november 2010 august 2010 july 2010 june 2010 may 2010 april 2010 february 2010 more... guava search marketing search engine optimisation pay-per-click advertising link building social media contact guava uk email us or call us now on 0870 0630707 ...to discuss your search or online marketing objectives.

URL analysis for creativelewishamagency.org.uk

http://www.creativelewishamagency.org.uk/2010/04/index.html
http://www.creativelewishamagency.org.uk/other_stuff.html
http://www.creativelewishamagency.org.uk/2011/11/keyphrase-match-domains.html
http://www.creativelewishamagency.org.uk/archives.html
http://www.creativelewishamagency.org.uk/2011/11/keyphrase-match-domains.html#trackback
http://www.creativelewishamagency.org.uk/2011/02/index.html
http://www.creativelewishamagency.org.uk/2010/11/example-of-site-speed-increasing-crawled-pages-by-google.html#trackback
http://www.creativelewishamagency.org.uk/meta_search.html
http://www.creativelewishamagency.org.uk/games.html
http://www.creativelewishamagency.org.uk/film.html
http://www.creativelewishamagency.org.uk/2010/06/index.html
http://www.creativelewishamagency.org.uk/2011/08/seo-agency-league-2011_12.html#comments
http://www.creativelewishamagency.org.uk/2010/05/seo-world-cup-fantasy-football.html
http://www.creativelewishamagency.org.uk/2011/08/index.html
http://www.creativelewishamagency.org.uk/2010/05/index.html
guava.co.uk

Whois Information

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Error for "creativelewishamagency.org.uk".

the WHOIS query quota for 2600:3c03:0000:0000:f03c:91ff:feae:779d has been exceeded
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WHOIS lookup made at 14:00:22 04-Sep-2017

--
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  REFERRER http://www.nominet.org.uk

  REGISTRAR Nominet UK

SERVERS

  SERVER uk.whois-servers.net

  ARGS creativelewishamagency.org.uk

  PORT 43

  TYPE domain

DISCLAIMER
This WHOIS information is provided for free by Nominet UK the central registry
for .uk domain names. This information and the .uk WHOIS are:
Copyright Nominet UK 1996 - 2017.
You may not access the .uk WHOIS or use any data from it except as permitted
by the terms of use available in full at http://www.nominet.uk/whoisterms,
which includes restrictions on: (A) use of the data for advertising, or its
repackaging, recompilation, redistribution or reuse (B) obscuring, removing
or hiding any or all of this notice and (C) exceeding query rate or volume
limits. The data is provided on an 'as-is' basis and may lag behind the
register. Access may be withdrawn or restricted at any time.

  REGISTERED no

DOMAIN

  NAME creativelewishamagency.org.uk

NSERVER

  OVH2.YOUNGPEOPLESGEOGRAPHIES.CO.UK 5.196.133.160

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